XX CUSTOM was established in May 2020. We are an exclusive customisation brand, creating unique designs and adding vibrant enhancements to classic silhouettes that can't be purchased on the high street or anywhere else.

It all started as a hobby, so Matt could have shoes that were unique to him and that no one else had. XX CUSTOM is now a team of 10, working from a studio based in London, UK.



Even though we are from London, we aimed big, so we made sure it was possible for us to ship worldwide so that any custom fan can get hand painted artwork.

The feeling of having a customer happy to represent their favorite plan is what pushes us to make new designs and always look to improve our quality and service.

When we design hand painted artwork, we make sure that we feel comfortable wearing them as designers because we firmly believe that streetwear fashion does not have to be ugly or cringe.

It is why today we have thousands and thousands of customers wearing our brand, with lots of them coming back over the year for new releases to keep sharing their love for through our hand painted artwork.